Of course, the main important point when you try to sell something is the existence of “Demand“. It doesn’t matter we are speaking about a product, a service, or why not, a technology.

For this reason I think that “Demand driven report” is a fundamental document for those who are interested in semantic technologies. Lots of posts and articles have been written about Semantic Technologies but not too much of them are centered in the main question for any business: Who is going to be interested on these technologies?. In this document Value-it team has been working hard on analyzing different sectors, diving in each one to pinpoint in which areas the Semantic Technologies could fit.

For each sector this document offers a deep analysis of the present situation, most relevant challenges (of course the crisis is the dominant point in most of them), IT responses, points where STE can help to overcome the problems…

To use a common criterium about the STE convenience for all the situations the next two axes, “Importance of concepts” and “Diversity of business contexts”, figure has been utilized.

The sectors considered are:

• Manufacturing
• Financial Services
• Entertainment & Media
• Information & Communication Technologies
• Healthcare & Life Sciences
• Energy & Utilities

Undoubtedly this document must be considered a reference guide for all those people who need to have a big picture about where STE can fit better. The document is based on the knowledge of a well know company  in the IT strategy area such as OVUM, but it is not a laboratory reflection, on the contrary, 50 interviews have been done to personnel of outstanding companies. For this reason, I think that this study is different to others done with commercial goals. I hope you will enjoy it.